De Mar Florentine Book
Hotel rooftop at dusk with string lights, a parasol and the Tel Aviv skyline

Calm in the heart of vibrant Tel Aviv

24 sun-filled rooms in a small boutique hotel, with an open rooftop and Levinsky Market around the corner.

24 roomsQueen & king beds
Panoramic rooftopOpen day & night
Self check-inFrom 3:00 PM
Fast Wi-FiIn every room
Long staysSpecial rates
Smart TVWith Netflix

Small hotel, big Tel Aviv

24 sun-filled rooms, an open rooftop, and everything the city offers within walking distance.

Table and chairs on the rooftop with a city view

Open rooftop

String lights, shade and a skyline view, any hour.

Garden courtyard with two small tables and yellow chairs

Garden courtyard

A shaded place to sit with coffee or a glass of wine.

Warm wall lantern and the room 104 number

Self check-in

Your entry code arrives by email and WhatsApp. Arrive any time after 3:00 PM.

A look inside

Guest relaxing in a robe in front of a blue velvet headboardSunny hotel rooftop with a parasol, yellow chairs and greeneryA couple in bathrobes in a room with a blue bedA couple having coffee on the balconyGuests with wine in the courtyard below a room balconyRooftop terrace with string lights, yellow chairs and a view of the city towers
See all photos

Apartments in Tel Aviv, too

Peraia also manages 24 designed, fully furnished apartments in Kerem HaTeimanim and Florentin – ideal for families, groups and longer stays.

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Florentine, on foot

Florentine is Tel Aviv at its most relaxed: independent cafés, small bars, and the food and spice stalls of Levinsky Market right by the hotel. Neve Tzedek, Shenkin Street and Jaffa are a short walk or ride away, and so is the sea.

Nearby

  • Levinsky MarketNext door
  • Nachalat Binyamin craft fairShort walk
  • Suzanne Dellal CentreShort walk
  • Shenkin StreetShort walk
  • Old JaffaShort ride
  • Charles Clore BeachShort ride
  • Tel Aviv PromenadeShort ride
  • Ben Gurion Airport≈ 12 km

What guests say

“We loved the location right on Levinsky Market, the comfort, the cleanliness and the guy at reception. The balcony was exactly what we needed to sit on at the end of the evening. Everything was pleasant and easy. Great value for the price.”

LiranDeluxe double room with balcony · June 2026

“Everything was excellent. Great location right on Levinsky Market, classic design, clean room. Nothing was missing in the room.”

ShirSuperior double room · October 2026

“Excellent location, great service, clean, and completely worth the price.”

AdiSuperior double room · June 2026

“The guy at reception was lovely. The place was clean and pleasant. The location is excellent.”

NechamaSuperior double room · September 2026

“Great location, a spacious room and everything was clean. Roomy bathroom and shower, a coffee corner with a coffee machine, a friendly man at reception and excellent privacy.”

MeirBooking.com

“Great location, a spacious and clean room, a comfortable bed, a big TV, a quick and easy check-in and good value for money.”

RoeiBooking.com

“A clean, big and spacious room at a fair price.”

OdedBooking.com

“A clean and quiet place, easy to reach from central and south Tel Aviv. A pleasant experience.”

BrehmanBooking.com

Guest reviews from Booking.com, translated from Hebrew.

Good to know

When can I check in and out?

Check-in starts at 3:00 PM and check-out is by 11:00 AM. Arriving early or staying a little longer? Tell us and we will help.

Is there parking?

Street parking nearby is usually available. The closest and cheapest car park is Haaliya, at 22 Chlenov Street.

Is breakfast served?

There is no breakfast at the hotel, but cafés and restaurants are right outside, and Levinsky Market is a few steps away.

What is the cancellation policy?

Free cancellation up to 5 days before arrival. Later cancellations and no-shows are charged the price of the stay.

Your room is waiting on Zevulun Street

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Find us

De Mar Florentine Hotel
23 Zevulun St., Tel Aviv
A calm residential street, right by Levinsky Market.

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